Build and Scale Global UX Design Team
Scaling a UX capability from a small design function into a global team that could support a rapidly growing digital business.
The Problem
Avalara’s website and digital programs were expanding quickly, but the UX function was small and fragmented. Knowledge lived with individuals, production processes were inconsistent, and the team lacked the scale to support the organization’s growing demand for digital experiences.
The Objective
Build a global UX design and production team that could scale efficiently, preserve institutional knowledge, and support a high volume of digital initiatives without sacrificing quality.
The Strategy
The UX function was restructured into specialized disciplines—including UX design, research, information architecture, and digital production—and expanded globally. Standardized processes, reusable design patterns, and shared documentation were introduced to improve collaboration and knowledge transfer across teams and regions.
The Outcome
Within one year, the UX team grew from 4 to 25 people across multiple locations. Production efficiency increased by 300%, while structured processes and documentation drove a 10× improvement in knowledge retention, enabling the team to support significantly more initiatives with consistent quality.
