Redesign of website for T-Mobile for Business

Redesigning the T-Mobile for Business marketing website to better engage enterprise and small-business customers.

The Problem
The existing T-Mobile for Business website lacked a clear structure for business decision-makers. Content was difficult to navigate, offerings were not clearly differentiated, and the experience did not effectively guide prospects toward engagement or inquiry.

The Objective
Create a modern, customer-centered marketing experience that clearly communicated T-Mobile’s business solutions and increased engagement from enterprise and small-business prospects.

The Strategy
A redesign initiative was launched, including the selection of Digitas as the external digital agency partner. Together with internal stakeholders, the project focused on restructuring the information architecture, simplifying messaging, and creating a scalable design framework that aligned with business customer journeys. The collaboration ensured the new experience balanced strong brand expression with usability and conversion-focused design.

The Outcome
The new T-Mobile for Business website provided a clearer path for business prospects to understand solutions, evaluate offerings, and engage with T-Mobile’s sales organization.

Stakeholder Metrics

• 2× increase in business lead inquiries through the website

• 30% improvement in engagement across key solution pages